The future successfull lending, investment and insurance business models will be based on a tryptic formula, condensed as KY3Cs:
Know Your Community, Know Your Corporate, Know Your Customer
The starting point will not be physical any more, i.e. a street with shops, a church, a bank, an insurance agent, a doctor...
The starting point will be the virtual community. WeChat, FaceBook, Tweeter, Linkedin, WhatsApp, enterprise social website... and the likes will be the starting point of identification, trust and circulation of information/services/products/payments.
The next stop will be with the merchants/service providers who will not be identified as a brand but as a collective enhancement that can be shared and recommended within a community or a corporate.
Community members are the most simple but core elements: sharing tips, expressing needs, giving advice, buying, exchanging...
The virtual market place has happened in no time in China: 700 million individuals are now enjoying the Wechat potential!